Privacy Policy

1. Introduction and Data Controller

Serenity Path Academy ApS ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring transparent communication about how we collect, process, and use your personal data. This Privacy Policy explains our practices regarding data collection, usage, and your rights as a user of our website.

2. Cookie Categories and Consent

We use cookies to improve your experience on our website. Cookies are divided into three categories based on their function and consent requirements.

Essential Cookies

Purpose: Essential cookies are required for core website functionality, security, and session management.

Examples: session_id, csrf_token, cookie_consent_status

Consent Required: No. These cookies are activated automatically to ensure the website functions properly and remains secure.

Retention Period: Session duration or up to 12 months for stored preferences.

Analytics Cookies

Purpose: Analytics cookies measure website traffic, track user behavior, and analyze site performance to help us improve your experience.

Tools Used: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent Required: Yes. These cookies are activated only after you accept analytics cookies in the consent banner.

Retention Period: Up to 14 months

Marketing and Advertising Cookies

Purpose: Marketing cookies enable remarketing, personalized advertising, and conversion tracking across platforms. These cookies help us deliver relevant advertisements and measure the effectiveness of our advertising campaigns.

Consent Required: Yes. These cookies are activated only after you accept marketing cookies in the consent banner.

Retention Period: Up to 540 days (Google Ads default)

3. Marketing Cookies and Advertising Partners

Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. This allows us to reach you with relevant advertisements as you browse the web.

Advertising Partners

We work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partnerships allow us to show you content and offers that are more likely to be relevant to you.

Remarketing Services

We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. This helps us remind you about our educational programs and services.

YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These ads are targeted based on your browsing history and interests.

Tracking Technologies in Use

We use the following tracking technologies on this website to measure advertising effectiveness and improve user experience:

• Cookies (first-party and third-party)
• Tracking pixels (Google Ads tag/gtag.js, Meta Pixel)
• Device identifiers (browser fingerprint, IP address)
• Conversion event tags

Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or course enrollments. This allows us to measure campaign effectiveness, optimize our advertising spend, and allocate budget to the most effective channels. Conversion data is shared with Google Ads and Meta to help them improve their advertising services.

Active Advertising Technologies

The following advertising and analytics technologies are active on this site:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram)

Opt-Out From Personalized Advertising

You may opt out of personalized advertising at any time using the following tools:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Please note that opting out does not remove ads from your browsing experience entirely. You will continue to see advertisements, but they will be less personalized and relevant to your interests.

Managing Cookie Preferences

You can manage your cookie preferences at any time by clicking the "Manage cookie preferences" link in the bottom-right corner of this website. This will open a preferences panel where you can accept or reject analytics and marketing cookies independently. Essential cookies cannot be disabled as they are necessary for website functionality.

4. Consent and Legal Basis

Consent for Marketing and Analytics Cookies

By clicking "Accept All Cookies" in our consent banner, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw your consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred while your consent was valid.

GDPR Compliance (EEA and UK Users)

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, and freely given consent under GDPR Article 6(1)(a). Your consent is recorded with a timestamp and is available upon request for audit purposes.

Withdrawal of Consent

You may withdraw your consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal of consent does not affect the lawfulness of processing based on your consent before withdrawal.

5. Data Sharing With Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement purposes. These partners are responsible for processing your data in compliance with applicable privacy laws and their own privacy policies.

Google LLC

Data Shared: Cookie identifiers, conversion events, anonymized behavioral data, remarketing lists

Purpose: Advertising campaign delivery, conversion tracking, audience building

Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.

Data Shared: Pixel events, conversion data, custom audiences

Purpose: Advertising campaign delivery on Facebook and Instagram, audience targeting, conversion measurement

Data Policy: https://www.facebook.com/privacy/policy

Important Notice on Data Sharing

We do not sell personal data to unaffiliated third parties. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable, providing appropriate safeguards for your data. Google and Meta may use data across their own platforms in accordance with their respective policies. We encourage you to review those policies directly to understand how they process your information.

6. Lead Forms and Contact Requests

When you submit a contact form, request information about programs, or register interest in our services, we collect the information you provide. This typically includes your full name, email address, phone number, and your message.

Legal Basis for Processing

We process contact form data based on your consent (GDPR Article 6.1.a) and, where applicable, the performance of a contract or service relationship (GDPR Article 6.1.b). You are always free to decide whether to submit your information.

Data Retention

Contact form submissions are retained for up to two years from the date of submission, unless a longer retention period is required by applicable law. You may request deletion of your data at any time by contacting us at [email protected].

Privacy Acknowledgment

A link to this Privacy Policy appears adjacent to every form submission button on this website. Submitting a form constitutes your acknowledgment that you have reviewed and understood this Privacy Policy.

7. Google Services and Analytics

Google Analytics 4

This website uses Google Analytics 4 to collect anonymized usage data, including device information, geographic location, and behavioral signals. IP anonymization is enabled on this website to protect your privacy. Data retention is set to 14 months. You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on:

https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

We use Google Ads conversion tracking to record when a user completes a defined action (such as form submission, course enrollment, or contact request) after clicking one of our advertisements. This data is used solely to measure advertising campaign performance and determine return on advertising investment.

Google Remarketing

We use Google's remarketing service to show advertisements to previous visitors across Google's network of websites and partner sites. Remarketing lists are not created from sensitive data categories including health conditions, financial status, religion, sexual orientation, or political views.

Google Tag Manager

We use Google Tag Manager to deploy tracking tags on our website. Google Tag Manager itself does not collect personal data; it serves as a container for the tags described above. All data collection is performed by the specific tags (Analytics, Ads, Remarketing) configured within Tag Manager.

Google Advertising Policies

Google's advertising products are governed by the policies available at:

https://policies.google.com/technologies/ads

8. Meta Advertising Services

Meta Pixel

This website uses the Meta Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram. The Meta Pixel may record the following information:

• Page views and time spent on the website
• Specific conversion events (form submissions, course enrollments)
• Custom audience membership for retargeting purposes

Data Collection Standards

We do not use the Meta Pixel to collect sensitive personal data, nor do we use it to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies and applicable privacy laws.

Meta as Data Controller

Meta acts as an independent data controller for data collected via its Pixel and processed within Meta's own platform. Meta's use of this data is governed by their own privacy and advertising policies. We strongly encourage you to review Meta's Data Policy to understand how your information is used:

https://www.facebook.com/privacy/policy

Managing Your Ad Preferences

To manage your ad preferences on Meta platforms and see what information Meta has about you, visit:

https://www.facebook.com/adpreferences/

9. Prohibited Content and Advertising Compliance

This website does not promote, sell, or facilitate access to prohibited product or service categories. We maintain strict compliance with advertising platform policies. Prohibited categories include but are not limited to:

• Weapons and ammunition
• Controlled substances and illegal drugs
• Counterfeit goods
• Unlicensed gambling services
• Adult content
• Services making unsubstantiated health or financial claims

All advertising conducted through Google Ads and Meta complies with the respective platform policies in full.

10. Landing Page Integrity

The content of this website accurately represents the educational programs and services we offer. We do not employ bait-and-switch practices or misleading tactics. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. We do not use cloaking, automatic redirects, or content variation based on traffic source.

11. Data Collection Categories

We collect the following categories of data when you interact with our website:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, course enrollments)

12. Legal Basis for Data Processing (GDPR)

Under GDPR, we process your data based on the following legal grounds:

• Consent (Article 6.1.a): Contact form data, analytics cookies, and marketing cookies are processed based on your explicit consent.
• Contract Performance (Article 6.1.b): Contact form data is processed to respond to your inquiry and provide educational information.
• Legitimate Interest (Article 6.1.f): Security, fraud prevention, and website optimization are processed under our legitimate interest in protecting the website and improving user experience.

13. Data Retention Periods

We retain your data only for as long as necessary to fulfill the purposes outlined in this policy:

• Contact Form Submissions: Two years from the date of submission
• Analytics Data (GA4): 14 months
• Marketing Cookies (Google Ads): Up to 540 days
• Email Communications: Duration of relationship plus one year
• Server Logs: 90 days
• Cookie Consent Records: Three years (required for audit and compliance purposes)

14. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data in accordance with GDPR Article 46. A copy of the applicable Standard Contractual Clauses can be requested by contacting us directly at the address provided in Section 1 of this policy.

15. Your Rights Under GDPR (Articles 15-22)

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:

Right of Access (Article 15)

You have the right to request and receive a copy of all personal data we hold about you.

Right to Rectification (Article 16)

You have the right to correct or update any inaccurate or incomplete data we hold about you.

Right to Erasure (Article 17)

You have the right to request deletion of your personal data under certain circumstances (the "right to be forgotten").

Right to Restrict Processing (Article 18)

You may request that we limit how we process your data in certain situations.

Right to Data Portability (Article 20)

You have the right to receive your data in a structured, commonly used, and machine-readable format, and to transmit it to another controller.

Right to Object (Article 21)

You may object to processing of your data based on legitimate interest at any time.

Right to Withdraw Consent (Article 7.3)

You may revoke your consent at any time without penalty. Withdrawal does not affect processing that occurred while consent was valid.

Exercising Your Rights

To exercise any of these rights, email us at [email protected] with a clear description of your request. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU Users: https://edpb.europa.eu
• UK Users: https://ico.org.uk

16. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that personal data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. If you believe we have received data from a minor, please contact us immediately at [email protected].

17. Security and Data Protection

We implement industry-standard technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure server infrastructure, firewalls, and regular security assessments.

However, no transmission over the Internet or electronic storage system is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

18. Third-Party Links

This website may contain links to third-party websites and services that are not operated by us. This Privacy Policy applies only to information collected through our website. We are not responsible for the privacy practices of external websites, and we encourage you to review the privacy policies of any third-party sites you visit.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, applicable law, or other factors. We will notify you of material changes by posting the updated policy on this website and updating the "Last Updated" date at the top of this page.

Significant changes will be announced via a homepage banner at least 14 days before taking effect. Your continued use of the website following the posting of revised Privacy Policy terms means you accept and agree to the changes.

20. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data subject rights, or need to report a data protection concern, please contact us:

We will acknowledge receipt of your inquiry and work to resolve any concerns as quickly as possible.